Cyclescheme supports Local Bike Shop Day for The Third Year Running

Local Bike Shop Day is the annual, industry-wide initiative managed by the?Association of Cycle Traders with a mission to encourage the public to visit their local bike shop.
Cyclescheme, a Blackhawk Network Extras solution, once again supported the day through sponsored competitions and funding promotional flyers, posters and point of sale materials for bike shops to use in-store.
Neil McGuigan, Sr. Manager, Product Implementation at Cyclescheme, said “The local bike shop has always been at the heart of everything we do at Cyclescheme, as it’s where our business originated 17 years ago. It seems only right and a natural next step that we continue our support of the Cycle network and the local bike shop for the third consecutive year. I would certainly encourage any store to get involved and sign up to make this year the best yet!”
Jonathan Harrison, Director at the ACT said “This year the ACT have ambitious targets to achieve a higher consumer reach than ever before, as well as significantly increasing the number of bike shops taking part across the UK. Through working together the cycling industry can all very much benefit from Local Bike Shop Day by driving more customers into stores, as well as spreading the word of the many other benefits that cycling has to offer to the general public.”
Last year’s Local Bike Shop Day was a great success, celebrated by 370 bike shops across the UK, an increase of 37% from the previous year, with independent bike shops offering their customers discounted products, free bike services and guided bike rides.